主要技术内容
该标准规定了化妆品营销管理的九大原则，包括合规性、诚信、公平竞争、保护消费者权益、零门槛、零风险、自愿、产品价格公允、信息披露及保护消费者隐私，严禁层级返利和虚构交易。明确了经销商代理（含合伙人与批发商分级、进货差价及奖励）、门店销售（加盟运营管理）、数字化营销（系统功能与信息安全）三类营销模式。规范了供货发货、退换货、投诉处理、经销商服务及售后服务要求，建立了经销商稽查、考核和满意度调查的营销监督机制，以及服务优化、危机管理和质量改进的持续提升机制。适用于企业化妆品的产品销售、品牌推广和市场拓展等营销活动的管理。
This standard specifies nine principles for cosmetic marketing management, including compliance,
integrity, fair competition, protection of consumers' rights and interests, zero threshold, zero risk,
voluntariness, fairness of product prices, information disclosure, and protection of consumers' privacy. It
strictly prohibits hierarchical rebates and fictitious transactions.It defines three marketing models:
distributor agency (including classification of partners and wholesalers, purchase price differences and
incentives), store sales (franchise operation management), and digital marketing (system functions and
information security).It regulates requirements for supply, delivery, return and exchange, complaint
handling, dealer services, and after-sales services. It establishes marketing supervision mechanisms such as
dealer inspection, assessment, and satisfaction surveys, as well as continuous improvement mechanisms
for service optimization, crisis management, and quality improvement.This standard applies to the
management of marketing activities such as product sales, brand promotion, and market expansion of
enterprise cosmetics.
适用范围
是否包含专利
否
